From Strategy to Send
Email Marketing Blog
Skip the trial and error. Learn from a team that's generated $2B in email sales. No theory, just proven strategies to help you send emails that actually make money.
Email Deliverability: Why Your Emails Land in Spam (and How to Fix It)
Your campaign report says your emails were 'delivered.' Feels good. It shouldn't. 'Delivered' doesn't mean 'in the inbox.' It only means a server accepted the email. Where it went after that is anyone's guess. That's deliverability. It's the most overlooked problem in email because it's unsexy. No design, no copywriting. Just DNS records, reputation, and…
The Best Time to Send Marketing Emails (What the Data Actually Says)
Tuesday at 10 a.m. That's the answer every article gives you. It isn't wrong. It's just incomplete. Mid-week, mid-morning, hit send. You'll do okay. But "okay" leaves money on the table. The time that actually makes you money is the one that matches when your customers buy. So here's both. The default to start with…
Abandoned Cart Emails: Templates, Subject Lines, and a Recovery Flow That Works
Right now, someone is adding your product to their cart and leaving without paying. Maybe they didn't want it. More likely, life got in the way: The numbers are brutal. Seven out of ten carts get abandoned. 70.22% to be exact. That’s the average across 50 Baymard Institute studies. Most stores just let it happen.…
Welcome Emails That Convert (and the Templates to Steal)
Someone just subscribed to your store. Right now, this second, they're more interested in you than they'll ever be again. So what lands in their inbox? I bet it's one of two things: A limp "You're subscribed!" that points absolutely nowhere. Or silence, because you still have a task 'Create welcome email' that's 6 months…
Email Marketing for E-commerce: The Whole Playbook
The complete guide to turning your list into your most profitable channel. List building, segments, flows, campaigns, deliverability, the numbers that matter, and a 90-day plan to build all of it.
